Last evening, the listing agent for the property at left called to tell me that the builders of this new construction home at Timber Lake (non-lakefront with lake rights), listed at $429,000, are holding a Labor Day weekend sale, dropping the price for Labor Day weekend only to $409,000. I've gotten a few similar calls over the past couple of months, offering time-limited "buy it now" sale prices, but usually for a multi-parcel or multi-home developer closeout. For example, last weekend the Highlands at Bethel had a "blowout" sale on unsold 5 acre lots. This is the first time I've heard about a time-limited sale on a single property, although a few houses have tried the auction approach.
This house at Timber is quite nice, 1,700 sq. ft. 4 bedroom, 2 bath with a fireplace on a nice wooded parcel with lake rights to Timber Lake. The $400K+ market if finicky, though, and tough to crack for houses without an on-property water feature (stream, pond or lake) or larger acreage. Access to Timber Lake, though, is certainly a benefit, and a similar-sized lakefront house would likely start somewhere in the $500's. At $409,000, it will be interesting to see if its moved into that sweet spot, price wise, where buyers see it as an exceptional value.
The other question is whether time-limited sales work for single-unit real estate. Developers have used sales effectively in some areas to move a large amount of inventory, or at least the highly publicized sales create buzz and interest that may result in down-line sales. The key for those, though, is publicity. Multi-unit developer sales usually have a lot of advertising run-up. However, even though the sellers put time limits on the "sale", I always feel that if a buyer came in with a good offer a week later, they'd take it. Real estate isn't quite the same type of sale as cars, where sales like GM's Employee Pricing have a drop dead date (although GM has been known to extend it.)
I applaud these sellers for trying the sales route. If nothing else, it indicates they are motivated to move the property. That indication of motivation is crucial to have a property gain share of mind among brokers and agents.
If you're interested in this property, I'd love to work with you on it — but myself and my colleagues at Catskills Buyer Agency are already booked for this Labor Day weekend. So if you want to see the house this weekend, you may want to contact the listing agent directly, Nancy Fredericks at McKean Real Estate in Barryville, 845-557-8338.