I was driving home from the city yesterday, and for about twenty miles was behind a Porsche Cayenne, the large Porsche SUV. On the radio, Bloomberg AM1130 was giving a play by play of the cliff-falling end of day sell off. Staring at the wide hindquarters of the 14 m.p.g., $70,000 Porsche Cayenne, I couldn't help but reflect on the relationship of our beyond-our-means consumption and the economic mess we're in.
I'm 52, and was raised by parents who grew up during the Depression. They were frugal but not skinflints. We were working to middle class (back then there wasn't such a huge gap between those two) and we never seemed to lack for anything. We didn't have upper class aspirations; my parents knew what we could afford and, apart from a home mortgage, paid for everything in cash. No, I didn't have to walk uphill both ways for miles in the snow to school. I grew up in Florida. Its flat with no snow.
Houses back then were much smaller than they are today. Our house was about 1,300 sq. ft. with one bathroom, very similar to other middle class houses. Families shared bathrooms, kids shared bedrooms and guests slept on a pull out sofa in the living room. A house was considered pretty nice if it had a den and a second half bath; a private bathroom in a 'master' bedroom was considered pretty fancy - the kind of houses the lawyers and doctors had. My parents didn't replace things because they went out of style, only because they wore out and couldn't be repaired. We had the same turquoise pull out Simmons sofa for 30 years, and my parents saw no need to replace the avocado kitchen appliances. After all, they matched the Waring blender and electric skillet.
We never owned a vacation home, but we had relatives who did — on Sebago Lake in Maine. We'd spend a week with them every summer. Their lake houses were small, seasonal cabins with at most two bedrooms and big screened porches. I didn't think in "square feet" when I was 10 years old, but I'll bet that none of their lake cabins was more than 1,000 sq. ft. There was little semblance of privacy, and on big family weekends, there were adults and children sleeping everywhere — in bunk beds, on air mattresses on the porch, on the sofas and in a pup tent or two pitched in the yard. Those summer weeks at the lake were some of the best times of my childhood.
Thoughts about a vacation home are so different today. In the 7 years I've been selling real estate here (primarily vacation homes), I've watched buyer expectations go up and up and up. Many want absolute privacy, in a setting of pristine seclusion. If they're looking for a lakefront home, they want that "On Golden Pond" magic. Buyers want houses that are 'authentic' and 'charming', preferably renovated in great condition, but with at least three bedrooms and two baths and an open floor plan with a stylish, modern kitchen. The list of desires and requirements for many second home buyers has grown so large, that its almost the house equivalent of a Porsche Cayenne.
I expect that the recent economic chaos, combined with the oil price shocks earlier this year, will reshift the vacation home market back to basics. It won't happen immediately, but I think that buyers may have very different expectations next year. Smaller, more affordable houses in less pristine or private settings that have been overlooked may be more appealing. The little cottages in Smallwood and at lakes like Yankee may find a new audience. Demand could increase for less expensive seasonal cottages that aren't winterized for year round use.
How people buy may also shift. Families and groups of friends may band together to share in a purchase. Sharing a vacation home means giving up some spontaneity, but it a great way to reduce the cost. Car-less city folks might also join forces with their home sharing partners to buy and maintain a car.
We could also see renewed interest in co-op bungalow colonies. For the most part, they've been the overlooked ugly ducklings of the second home market for years. But they could offer a vacation getaway option at very affordable prices.
I don't have a crystal ball about what real estate here in 2009 will look like. Hell, even the CNBC experts can't predict where the DOW is likely to end up at the end of the day. But I think its fair to say that this economic shock is likely to dramatically change the dynamics of the second home markets around New York City. Affordability will likely trump extravagance, and SubZero refrigerators and granite countertops may be seen as costly extravagances.
Sullivan County may be well positioned as a second home choice if we do shift back to a 1950's mentality. We have a good stock of small cottages and seasonal bungalows that could form the core of a revived market.