Buyers get understandably frustrated with the Realtor-centric property sales system, or more specifically, with the tools we provide to enable buyers to search for properties and make decisions. Younger, tech savvy buyers, in particular, want to be more in control of the process, and less at the mercy of Realtors to dole out information. Realtor multiple listing systems, for the most part, are still stuck back in the 20th century, largely designed to enable the sharing of listings between Realtors. The systems, along with Realtor attitudes, need to be reengineered for the 21st century to be buyer-centric.
What do I mean by that? During my time on the board of the Sullivan County MLS, we almost never discussed how the MLS system can facilitate property searches by buyers, only how the system works for brokers and agents. The consumer MLS searches found on agent websites like mine aren't even provided by the MLS. Each of us individually contracts with a vendor who receives raw data from the MLS, converts it, and offers the consumer search capability. Unfortunately, as a small MLS, Sullivan County only has a few vendors who offer this service and the choices, from a technology standpoint, are less than stellar. I wish I was a large company with a hundred thousand dollars to invest in rolling my own, but I'm not.
Even then, a consumer search would still be hobbled by MLS policies that are anything by buyer-centric. The Sullivan MLS, for example, doesn't permit the property address to be displayed on a member's consumer MLS search. So unless you contact a Realtor, you can't get the property address to do a drive by, or pull up an aerial view in Bing. The lack of adequate property identifiers also limits the ability of a buyer to research tax and property records without the intervention of a Realtor. A buyer-centric MLS would also include a detailed pricing and listing history on a property available to buyers, not just to agents, as well as links to tax or survey maps.
Some features are beyond what the MLS and Board of Realtors can facilitate. For example, until the county provides tax maps in GIS format, a robust tax mapping system as part of a consumer property search isn't possible. But in the meantime, a .pdf of the paper map could be a required inclusion as a link.
And I've long been an advocate of developing some type of publicly available feedback, comment and rating system on listings. While we're at it, why not let potential buyers search "sold" property listings, so they can independently form their own opinions of value. I criticize the "Zestimates" on Zillow as painting an inaccurate picture of value, but we Realtors don't provide a more robust or accurate system.
One move that could facilitate better buyer-centric technology is the merger of MLS's into larger regional MLS's or even a statewide MLS. An MLS with 4,000 or 6,000 agent members as potential buyers of add-on services is much more attractive to technology vendors than one with 200 or 400. Our MLS neighbor to the south, the Greater Hudson MLS, has 4,000 members, who have a much wider choice of consumer MLS search options their members can choose to buy and implement, including iPhone apps.
Many members of smaller MLSs like Sullivan resist merging with a larger MLS because of a fear we'll lose our independence and sense of identity. But never do I hear anyone say we'll lose our relevance. I've been part of MLS strategy discussions both locally and on a statewide level, and almost never is the buyer brought into the mix, in terms of "What does the consumer want?" Just once, I'd like to be part of a Realtor brainstorming session that starts from "What does the buyer want from us, and what steps do we have to take to give it to them?" That may mean giving up some control and forming into larger constellations that can develop and deliver the bells and whistles that buyers want.
In the end, we'll only survive if we stop focusing on how we, as Realtors, want to sell, but shift to focusing on how buyers want to buy.