Hats off (or more accurately 'shirts off') to Dedon, the German outdoor furniture company, for hiring Bruce Weber (of the famous A&F shirtless preppy images) to helm their latest ad campaign, "Coming Home." The images, which you can see on the Dedon site are beautiful and sexy in that "Kennedy clan playing touch football half naked on the beach at Hyannis" way that characterized the Abercrombie and Fitch campaigns, along with a dose of "Under the Tuscan Sun" homey warmth. There's one image, of a pair of seniors smooching (on a Dedon outdoor loveseat, of course) that's quite touching.
Weber also directed a short, 3 minute video, as part of the campaign, which is really lovely. You can check it out on the Dedon site or just click the Youtube embed below. (Resolution's better on the Dedon site.) Oh, enough bull kaka — 'touching', 'lovely', 'warm'. The whole thing is just plain hot. Please, in my next life, let me come back as the donkey. (OK, maybe it's a mule in the photos, but I don't quite know the difference.) And who knows? If the ad campaign catches on, and the accompanying coffee table book (yup, a book is coming) is a best seller, a country house may be the next "must have" accessory for hip trendsters.
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